With the UK job market as competitive as ever, professionals across the country seek clarity on the opportunities available to them so they can secure positions that allow them to have a secure income and a good quality of life.
In-depth analysis* of the UK job market and have revealed the best and worst paid locations across the country, based on the number of job listings in each location with over £30,000 salaries (over the national average salary of £28,000).
The Best-Paid Locations in the UK Ranked:
| Rank | Location | Job Listings With £30k+ Salaries |
| 1 | London | 21761 |
| 2 | Hampshire | 4819 |
| 3 | Manchester | 4774 |
| 4 | Kent | 3867 |
| 5 | Surrey | 3646 |
| 6 | Berkshire | 3,636 |
| 7 | Essex | 3527 |
| 8 | Bristol | 3493 |
| 9 | Hertfordshire | 3034 |
| 10 | Cambridgeshire | 2921 |
While London unsurprisingly claims the top position, with its need for substantial salaries to offset the city’s high living costs, Hampshire emerges as a strong contender in second place. Home to popular south-east cities like Winchester and Portsmouth, the county boasts over 4.8k job listings with salaries exceeding £30,000, particularly in industries like defence and technology.
Manchester secures third place, serving as the northern base of high-paying opportunities, fueled by its dynamic creative and digital sectors. Meanwhile, both Kent and Surrey’s proximity to London, coupled with its robust job market and competitive salaries, renders them attractive destinations for ambitious professionals, landing them 4th and 5th place.
The Worst-Paid Locations in the UK Ranked:
| Rank | Location | Job Listings With £30k+ Salaries |
| 1 | Rutland | 48 |
| 2 | Huntingdonshire | 78 |
| 3 | Cumberland | 81 |
| 4 | Humberside | 84 |
| 5 | Westmorland | 84 |
| 6 | Cleveland | 93 |
| 7 | Halton | 107 |
| 8 | Hartlepool | 148 |
| 9 | Middlesex | 157 |
| 10 | Isle of Wight | 157 |
Rutland, known as the smallest historic county in England, claims the unenviable top spot as the worst-paid location, with a mere 48 job listings featuring salaries exceeding £30,000. While some areas like Huntingdonshire (2nd place) may serve as commuter towns, offering easy access to high-paying roles in London that make up for low salaries in the location itself, others like Cumberland (3rd place) struggle to provide ample opportunities for lucrative employment to their local community.
Taking 4th and 5th place are two northern-based locations, Humberside and Westmoreland. With Humberside home to major cities such as Leeds and Sheffield, and with a population of over 5 million, it’s unusual to see such a low number of roles above the UK’s national average available.
*Analysis from Best Apprenticeships
exclusive analysis of the UK job market in 2024
