Global assessment trends report highlights some key business areas on which organisations should focus, chiefly a lack of ROI measures hindering the role of HR within organisations.
Businesses are still risking losing customers due to poor recruitment practices. The ‘Global Assessment Trends Report’, carried out by SHL Global Assessment Trends Report highlighting some key business areas on which organisations should focus, and has provided a comprehensive look at how organisations measure talent. More than 460 HR professionals from around the world (including 53 percent from EMEA) were surveyed with a view to shedding light on talent management trends and their effects on organisations’ ‘People Intelligence’ programmes.
“As the world economies continue along a path of recovery, employers are showing even more focus on the dual priority of retaining their top talent while also finding the best new hires among the ever-large global candidate pool,” said David Leigh, CEO of SHL. “Corporations have also realised that improving their ‘People Intelligence’ will help them create a stronger workforce, which will ultimately drive better business results and boost the bottom line.”
Participants were asked to respond to various current topics such as employee retention, treatment of candidates, use of social media in the hiring process and more. Results indicate, not surprisingly, that performance management remains a top priority for HR professionals as the economy continues its recovery, while succession planning rose even higher on the list (up from the sixth spot in 2010 to second in 2011), indicating an increased focus on key leadership roles due in part to millions of retiring baby boomers. Other key findings from the report indicate:
Only 48 percent of EMEA respondents collect metrics to show the value of their HR investments in general. Over 80 percent of companies believe applicant reactions to the hiring methods are important in their recruiting efforts. However, despite this expressed importance of promoting a positive candidate experience, only 31 percent of EMEA respondents indicated they monitor applicant reactions. Trends in online assessment – increasing year-on-year: The global rise shows: 2009 60 percent, 2010 73 percent, 2011 83 percent respondents allow test takers to complete online assessment. EMEA leads the way with 85 percent allowing online completion in 2011, primarily for reasons of candidate convenience.
Mobile testing has not caught on (even though smartphones and mobiles are increasingly more popular). Only seven percent of HR professionals indicated their HR Information Systems are accessible via smartphone/mobile device and only nine percent HR professionals indicated that candidates are asking to take tests via smartphone/mobile. Interestingly, EMEA is ahead of the Americas and ANZ in this space.
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