Poor data capabilities and lack of tech awareness are undermining HR’s strategic role

The Talent Labs has just launched new research today that shows that poor data and analytics capabilities are undermining effective people strategies.

Amid unparalleled levels of change and transformation, new research* underscores the essential role HR must play, emphasizing the critical need for data and analytics in shaping effective people strategies.

Although 32% of HR leaders acknowledge data, technology and AI will significantly shape people strategy in the next five years, just 26% say these elements are influencing their people strategy today. Only 2% believe external technology developments are impacting their business and people requirements overall.

The research identifies economic volatility, business change and talent scarcity as top concerns for HR leaders, with a quarter citing economic climate as having the biggest impact on their plans, another quarter business growth change and transformation, and 22% skills and talent scarcity.

Conducted in partnership with change experts Right Management, the study surveyed 120 HR leaders across a wide variety of sectors to uncover the lived experiences of business and people leaders, revealing key insights into the evolving challenges and priorities within the HR landscape.

The data surfaces insights into the evolving challenges and priorities within the HR landscape. Respondents cited effective talent management as a top priority, with a focus on retention and mobility of talent (57%) employee experience and engagement (48%) and leadership and people management (56%) also high on their current to-do lists.

The research also emphasizes the necessity of shifting from short-term resource planning to long-term capability planning. Organizations must identify future skills needs and develop strategies to reskill, upskill, and cross-skill their workforce accordingly, as it’s only such a proactive approach that will lead to sustainable growth and adaptability.

However, only a few organizations are effectively utilizing their people data and analytics to drive their people strategies. This limited use of data may be hampering the ability to map existing skills and plan for future capabilities, warns The Talent Labs.

Ted Miller, Managing Director of The Talent Labs’ Talent Management & Development Labs, says: “The top three focus areas – talent management, succession planning and business change – emerged as the most crucial now and for the next five years. This alignment with what The Talent Labs supports indicates a significant gap for HR and businesses. The strong emphasis on these areas highlights the challenges organizations are currently facing.

“To effectively align people processes and develop a long-term, flexible strategy, HR needs to invest in high-quality data and analytics capabilities. This investment enables accurate tracking of skills and performance, supports strategic HR conversations and enhances data-driven decision-making. Most organizations want to do this but are not prioritizing it high enough. Until they do people planning will remain reactive and inefficient, and the scale of their capability challenges will only get bigger.”

The research also flags that HR must dial up its presence in strategic conversations. Too many times HR is ending up excluded from critical discussions about technological integration and change management.

This  is leading to misaligned initiatives and missed opportunities. Enhancing HR’s role at the executive table is therefore essential for coherent and effective organizational planning.

Miller adds: “The increased recognition of HR’s strategic role is a positive development, though it does expose a capability gap. Historically, HR has often been brought in too late, resulting in messy implementations on the people side. Now, there’s a clear need for HR to take a proactive leadership role in driving change. This shift underscores the necessity for organizations to invest in HR capabilities, ensuring they are prepared to lead effectively and deliver their core functions.”

*Research from The Talent Labs

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