Retention and employers’ environmental credentials are very connected

BRITA Professional conducted a survey of 1,000 Generation Z (those born from the early 80s to mid-90s) and Millennials (born between the mid-90s and mid-00s) on sustainability and corporate social responsibility (CSR) in the workplace.
netflix

What Generation Z and Millennials expect from employers when it comes to their workplace is; sustainable buildings and sustainable working practices. Contributor Sarah Taylor, Managing Director – BRITA UK.

BRITA Professional conducted a survey of 1,000 Millennials (those born from the early 80s to mid-90s) and Generation Z  (born between the mid-90s and mid-00s) on sustainability and corporate social responsibility (CSR) in the workplace.

The research revealed that this younger generation highly value the sustainability credentials of their employer, with an overwhelming majority (86 percent) saying they would stay at a company longer if it reported back on how it is lowering its impact on the environment.

BRITA Professional’s report, ‘Life is Better Filtered: Corporate School of Expertise’, revealed the top three CSR objectives that matter to the younger generation: 

  • An environmentally-friendly building (46 percent)
  • Programmes in place to support health and wellbeing, including mental health (45 percent)
  • Charity partnerships to get involved with (36 percent)
  • In terms of the office environment, the research also revealed the most important design elements to the younger generation are:
  • quiet zones (52 percent)
  • hydration stations (31 percent) 
  • comfy seating areas (31 percent)

Working culture, meanwhile, also requires forethought from employers say Generation Z and Millennials. This includes being flexible in terms of working hours and location (50 percent), openness and transparency (46 percent), and investment in personal development (44 percent).

Sarah Taylor, Managing Director of BRITA UK, commented: “Our research shows that Generation Z and Millennials are a force for change. They believe in living a more sustainable life and their day to day decisions will likely reflect this. It’s now up to businesses to reflect these expectations in the workplace. Get this right and you will be rewarded with a loyal, talented and productive workforce.”

Read more

Latest News

Read More

Business ethics v the bottom line

22 December 2024

Newsletter

Receive the latest HR news and strategic content

Please note, as per the GDPR Legislation, we need to ensure you are ‘Opted In’ to receive updates from ‘theHRDIRECTOR’. We will NEVER sell, rent, share or give away your data to third parties. We only use it to send information about our products and updates within the HR space To see our Privacy Policy – click here

Latest HR Jobs

Location : Malvern Contractual hours : 35 hours per week Basis : Full Time, Permanent The job requirements are detailed below. Where applicable the skills,

University of Nottingham – HR Business Partnering & Emp Relations Salary: £34,866 to £46,485

HRUCSalary: £36,964 to £39,023 per annum including London Weighting

Swansea University – Human ResourcesSalary: £26,038 to £28,879 per annum

Read the latest digital issue of theHRDIRECTOR for FREE

Read the latest digital issue of theHRDIRECTOR for FREE