Global or bust: 97% of executives say global presence is required to be competitive

G-P’s 2024 World at Work Report reveals strong alignment between business and talent outlook on global employment, showing there has never been a better time to build a global workforce.

More than half of workers (53%)* anticipate hitting the job market in the next six months, a third of whom plan to make a move to another state or country to support their career. The launch of G-P’s second annual report on global employment trends underscores the benefits of a global business presence to help businesses and employees thrive in the new era of work. 

Companies with a footprint in multiple markets not only have a competitive edge today but more resilience to navigate rapidly changing conditions and future-proof their business. Despite this ambitious outlook, executives worldwide continue to grapple with talent shortages and mounting pressure to embrace and adopt AI technologies.  

“There’s never been a better time to build a global team,” said Nicole Sahin, founder and CEO of G-P. “At G-P, we’re at the forefront of the intersection of global employment and AI, empowering leaders to build agile workforces and transforming how companies leverage human potential from around the world.”  

 According to the World at Work: The Future of Global Employment Report* four out of five executives say that finding skilled talent in their existing markets is difficult right now. The majority (72%) are ready to look to other countries to meet their talent needs – a smart move considering 80% of employees want to work for a global company.  

Executives are eager for AI to be a solution, with half saying AI can help with predicting business challenges in prospective new markets. The vast majority of employees (92%) are also excited about potential uses for AI, albeit some (34%) are hesitant to use AI at work out of concern their manager would place less value on their work. 

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*Download the G-P World at Work Report here 

*The G-P survey was conducted by Wakefield Research among 2,000 Executives, (VP+ at companies of 500 or more employees) in three markets: the U.S., the U.K. and Australia; and 4,000 Employed Professionals in six markets: the U.S., the U.K., France, Germany, Singapore and Australia. 

 

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