Despite the government pouring £1.2 billion into cycling*, new research has revealed that it is still only a slim few who are cycling to work, with many citing nervousness about cycling in traffic as the reason. Philippe Rebelo, UK Marketing Director – Decathlon.
A survey of more than 7,600 UK adults published by Decathlon in the Decathlon Activity Index 2018, shows that only 7 percent of the nation is commuting to work with a bike. Despite cities including Manchester, Cambridge and London having made drastic changes to accommodate cycling, more than 1 in 4 (26 percent) still feel it is too dangerous to do so.
This was followed by 21 percent who said they are still too scared to cycle the roads to work. Philippe Rebelo, UK marketing director at Decathlon commented: “It is clear to see that not many of us actually choose to commute to our workplace with a bicycle. This is despite the Government increasing spend on cycling, with improvements for cycle to work schemes and even overhauls of roads in cities to accommodate cyclists.
Meanwhile, 21 percent also said that the distance to their place of work is too far to travel via bike.
17 percent admitted they don’t even own a bike, even though cycle to work schemes are making this more viable for commuters, with 183,423 employees picking up this scheme in 2014*. A further 1 in 7 confessed that they actually don’t like cycling which explains why they currently can’t commute to work with a bicycle.
Rebelo continued: “There are many advantages of cycling to work that people seem to be missing out on – commuting to work via a bicycle is a great way to form a healthier lifestyle, it is cheaper and is better than other options. Even better, those without a bike can get one via the governments bike to work scheme – and there are a number of bikes that can be rented in UK cities too. It is extremely inexpensive in the long run as you only need a bike, lights and a helmet and you’re off.
We want to help the UK fall back in love with sports – we believe that sports should be accessible for all – cycling included. It is after all one of the sports that the UK is best known for competing in thanks to home grown talent like Mark Cavendish, Bradley Wiggins and Laura Kenny.”
