Beware the generation stereotypes

Beware the generation stereotypes

Research by Penna, the global HR services group, highlights how businesses may be ill-prepared for the future multigenerational workforce, as nearly half of managers (49 percent) said they tend to take exactly the same approach to management with all of their employees – regardless of age. 

With the Future of Work: Jobs and Skills in 2030 [1]report by UKCES highlighting that the number of economically active people aged 65 and over is projected to increase by one third over the next decade, and four generations are due to be working together in one workplace, Penna’s research calls into question whether organisations and managers are prepared for such a seismic shift in demographic. The research found that for managers who are not currently adapting their style for different aged employees, almost half (46 percent) say they don’t need to as they are confident in their management skills, regardless of age differences within their team. Yet in contrast, more than one in three employees (39 percent) agreed it was important for managers to change their style, as they feel different employee ages will be more responsive as a result.

Despite managers not changing their style to differing age groups, they do still hold opinions as to what motivates and engages certain groups within the workplace and stereotypes still exist around common workplace behaviours – which aren’t always aligned with employee views. For example, more than a third (34 percent) of 55-65 year olds said they wanted their development potential to be recognised through receiving informal praise and recognition – whereas managers are most likely to describe 18-24 year olds as seeking regular feedback and appraisal.

Manager responses also showed that they are less likely to set challenges for employees as they get older, with almost a quarter (24 percent) saying they would do so for 18-24 year olds, which drops to just 17 percent for employees aged 55-65 and 15 percent for those 66 and above. Whereas employees aged 55-65 were the most likely (13 percent) to say they seek challenging work than any other age category, which calls into question whether managers are engaging with employees effectively.

Penny de Valk, Managing Director of Penna Talent Practice, said: “With four generations in the workplace, the age demographic of who we work with is changing dramatically and we need to be mindful not to hold on to stereotypes that may no longer apply to today’s workforce. For example flexible working shouldn’t be considered as just a priority for those with young children, as our research has found that flexible working is desired across all age groups.

“In order for the UK to remain competitive, we need to ensure that we attract and retain the best talent. This means that organisations and managers need to challenge whether the way they engage with employees is still fit for purpose, or consider whether they need to change tactics to get the most from a varied age range of talent. Equipping managers with the skills to do this, enabling them to have conversations with employees about what they want to achieve and how they want to be managed, will help to get the best from talent whilst helping UK plc maintain its competitive edge.”


[1] Future of Work: Jobs and Skills in 2030:

Read more

Latest News

Read More

How to develop future high performers

28 November 2024

Newsletter

Receive the latest HR news and strategic content

Please note, as per the GDPR Legislation, we need to ensure you are ‘Opted In’ to receive updates from ‘theHRDIRECTOR’. We will NEVER sell, rent, share or give away your data to third parties. We only use it to send information about our products and updates within the HR space To see our Privacy Policy – click here

Latest HR Jobs

About the Company: Fortress is a purpose driven organisation. “Saving lives by providing the best safety solutions” is at the heart of decision making and

Maru is seeking an enthusiastic and knowledgeable HR Coordinator to join our global HR Team and work alongside our UK HR Manager. This role is

Reporting into the HR Manager, this role is integral to the UK people function in providing a first class, business focused HR solution, in all

About Leader Engineering Leader Engineering is on a mission to transform energy recruitment. For nearly 20 years, we’ve built real, lasting partnerships in the oil

Read the latest digital issue of theHRDIRECTOR for FREE

Read the latest digital issue of theHRDIRECTOR for FREE