How to discuss appearance policies with your employees

Balancing professional image with personal expression can be challenging in today’s diverse workplaces. Learn how HR professionals can foster inclusive discussions on appearance policies, navigate legal considerations, and promote flexible standards that respect employee individuality while meeting business needs.

Appearance policies are a standard part of any workplace, but they can sometimes spark difficult conversations between employees and employers. As diversity and inclusivity take center stage in modern work environments, navigating these discussions with sensitivity, understanding, and respect is crucial. Employers must balance maintaining a professional image and allowing employees the freedom to express themselves.

Here are some practical steps HR professionals and managers can take to discuss appearance policies effectively.

1. Understanding the Purpose of Appearance Policies
Appearance policies are often put in place to maintain a specific professional image, ensure safety, and reflect the company’s brand values. For example, in client-facing roles, organizations may require employees to dress conservatively or adhere to specific grooming standards to meet customer expectations. Similarly, safety concerns in certain industries might necessitate specific rules regarding clothing, hairstyle, or jewelry.

However, a growing number of employees view appearance as an important part of their identity. Piercings, tattoos, and hairstyles can carry cultural significance, represent personal beliefs, or simply serve as a form of self-expression. This evolution has created the need for a more flexible and inclusive approach to appearance policies, making it essential for HR professionals to handle these discussions with care.

2. Foster an Inclusive Culture
The first step to successfully discussing appearance policies is to foster an inclusive workplace culture. HR professionals and people managers must ensure that their organizations are creating environments where employees feel respected and heard. This involves recognizing and valuing diversity in all forms, including how individuals present themselves.

An inclusive culture supports conversations where employees feel comfortable addressing their concerns about dress codes, grooming policies, and other appearance-related issues. Regularly review company policies to ensure they are not inadvertently discriminatory against certain groups, such as those who express themselves through cultural or religious attire.

Practical steps for fostering inclusivity in appearance policies include:

a. Training Manager and Staff
Provide training on unconscious bias and cultural sensitivity. Ensure that those responsible for enforcing appearance policies understand the broader implications of these policies.
b. Solicit Feedback
Encourage open dialogue by creating avenues for employees to share their concerns or suggestions regarding appearance policies. Anonymous surveys or focus groups can help HR gather insights from employees without fear of retaliation.
c. Revise Outdate Policies
Ensure your appearance policies are current and reflective of today’s workforce. If the policy hasn’t been revisited in a few years, it might be time for a refresh, particularly when considering inclusivity trends.

3. Navigating the Legal Landscape
When it comes to appearance policies, HR professionals must also be aware of the legal implications. In certain jurisdictions, laws may protect employees’ rights to express their cultural, religious, or gender identities through their appearance. For example, legislation like the CROWN Act in the United States prohibits discrimination based on natural hairstyles, ensuring that individuals can wear their hair in a culturally or ethnically significant way without facing workplace consequences.

Ensure your organization’s policies comply with relevant local, state, and federal regulations. Here are a few legal considerations to keep in mind:

a. Religious Attire and Expression
Under the Equal Employment Opportunity Commission (EEOC) guidelines, employees have the right to wear religious attire (such as hijabs or yarmulkes) unless it poses an undue hardship for the employer.
b. Disability Accommodations
Employers may be required to make reasonable accommodations to their appearance policies for employees with disabilities. For example, an employee with a medical condition may need to wear a specific type of clothing or footwear for health reasons.
c. Gender Identity
Some appearance policies have been found to affect employees based on gender disproportionately. Employers should ensure that dress codes are gender-neutral and not unfairly burden any specific gender identity or expression.

4. Setting Clear, Flexible Appearance Standards
Clarity and flexibility are key to effective appearance policies. A well-written policy can set clear expectations while allowing room for individual expression. When discussing appearance policies with employees, ensure they understand the rationale behind the policy and how it aligns with the company values.

For example, rather than prescribing a strict dress code, many organizations are shifting towards broader guidelines such as “business casual” or “professional attire.” These flexible standards allow employees to interpret the policy in a way that feels comfortable to them while still meeting the company’s professional image.

When setting or revising appearance policies, consider the following tips:

a. Avoid Overly Specific Language
Rather than dictating exactly what employees should wear, offer general guidelines that align with their role’s nature. This allows room for personal expression within the boundaries of professionalism.
b. Consider Hybrid and Remote Work Scenarios
In remote environments, strict appearance policies may be unnecessary. Many organizations are adopting more relaxed standards for remote workers, with an emphasis on maintaining professionalism during virtual meetings.
c. Be Transparent
Share the reasons behind your appearance policies and ensure they are communicated clearly to employees. When employees understand the rationale behind the guidelines, they are more likely to comply with them.

5. Addressing Piercings in the Workplace
Piercing, like tattoos and other forms of body modification, is becoming increasingly common across many industries. However, they are often subject to specific scrutiny under the appearance policies. Some employers may perceive piercings, particularly facial piercings specifically, in the nose as unprofessional or distracting, while others embrace them as a form of self-expression.

Piercings may hold cultural or religious significance. Employers should be cautious not to enforce appearance policies that inadvertently discriminate against these practices.
a. Client-Facing Roles
In customer service or client-facing roles, some companies may require employees to minimize visible piercings to maintain a specific image. However, these restrictions should be reasonable and consistently applied across employees.
b. Workplace Safety
In certain industries, piercings may present legitimate safety concerns, for employers in manufacturing or healthcare environments. If piercings pose a risk of injury, employers may need to enforce specific guidelines, such as requiring employees to remove or cover piercings during work hours.
c. Compromise and Accommodation
Rather than implementing blanket bans or piercings, HR professionals should explore compromises. For example, an employee with multiple facial piercings might be asked to limit the number of piercings visible while interacting with clients or to wear retainers that are less noticeable.

Employers who address piercings as part of their appearance policies should aim to be flexible while considering the specific needs of their business and employees. When discussing these policies, be open to feedback and accommodate employees whenever possible.

6. Creating a Framework for Constructive Dialogue
Finally, creating a framework for constructive dialogue around appearance policies is crucial. HR professionals should provide employees with a safe space to express their concerns or request accommodations.

Here are some tips for fostering productive conversations:

a. Be Empathetic
Recognize that appearance is a deeply personal matter for many people. Approach these conversations with empathy and avoid making assumptions about employee’s motivations for their choices.
b. Encourage Open Communication
Invite employees to ask questions or share their feedback about the company’s appearance policies. If the employee feels that a policy is unfair or discriminatory, take their concerns seriously and explore potential solutions.
c. Document Conversations
Keep a record of discussions about appearance policies, particularly if accommodations or compromises are reached. This helps ensure that expectations are clear and that any future concerns are addressed consistently.

Conclusion
Appearance policies in the workplace have evolved significantly in recent years. By fostering an inclusive culture, staying informed about legal obligations, and promoting clear, flexible standards, HR professionals can navigate discussions about appearance policies, balancing company needs with employees’ rights to self-expression. Whether addressing piercings, tattoos, or attire, thoughtful dialogue and a willingness to adapt will ensure a positive and equitable workplace for all.

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