Contrary to a common opinion, talent shortage is a real problem, especially if you operate in a  highly competitive niche. Sure, you could sidestep numerous concerns about AI hiring and using AI tools in recruiting, but even robots have their limits and are still incapable of replacing humans entirely. So, you should find your own unique way of getting the talents you need. 

First, you need a website that makes the right statement about you. Very few businesses or companies have a website that attracts top talent. By “top talents,” we mean the employees who can take your brand to the next level. So, how do you ensure your website does not scare away the best candidates? Keep reading to find out.

Why Should You Care About Attracting New Employees From the Top Talent Pool?

Well, it turns out that companies that know how to manage talents effectively get 50% more revenue per employee than their counterparts. Then, another fact: the top talent employees are actually 400-800% more productive. So, it is clear that hiring the right employees is not only a wise decision for your website but also a cost-effective and profitable solution. 

A website should be filled with interesting content and become sort of a hub for experts in your field, like a community for journalists or IT specialists who can find answers to many questions on your website. If, on your side, the best team handles websites’ content and marketing, your brand will gain a competitive advantage. 

The best employees are also likelier to show creativity and motivation, inventing innovative solutions or efficient ways to increase profits. Besides, attracting new employees from the best talent pool is the step that can positively impact your brand image and boost your credibility.

Challenges of Optimizing Your Website for Employees

Your website is the first thing a potential employee checks out, so you must ensure that it accurately represents you and makes a good impression. Still, this can be a lot of work, and you should consider the following challenges:  

• Standing out among your competitors to get hot talents to your team.
• Optimizing your job page so that it shows up in the top search results. Navigational issues are common. Often, candidates have to solve a tiring puzzle trying to find the job postings or careers page. 
• Accurately conveying your brand personality and creating a welcoming working environment on your website.
• Filtering thousands of unsuitable and irrelevant applications (some of them from bots) to find a gem.
• Designing the best website for employees that makes the hiring process and experience streamlined for you and the potential hires.

Website to Find Employees: How to Make Your Page Effective for Recruiting

By now, you already know that a career page should be persuasive, compelling, and attractive. But how do you achieve this goal? Well, here are a few ideas to help you create an ideal website to find employees.

#1 Make It Easy to Find Your Job Postings and Website

Most people start their job hunt with an online search, so use SEO to boost your visibility. Simple things like relevant keywords, meta tags, and schema markup can make your website and job postings easier to find. If you post the vacancy on your social media channels, the CTA buttons must lead straight to the application page on the website.

Another thing you can do is fix your search functionality (especially if you have lots of openings) so that candidates can easily find the right fit. Update your openings regularly. It’s a bad idea to have unavailable postings still listed as open on your site. Some potential employees see this as a reflection of your character and might go elsewhere.

#2 Keep the Application Process Short and Sweet

Almost everyone who has ever tried to apply for jobs online has a tale or two about their experience. We have all seen at least one of those sites that require applicants to navigate through numerous pages, fill out too many forms, and ask far too many invasive and unnecessary questions. To add salt to injury, lots of sites in this category often fail to tell what they are offering the applicants. 

Unless you are recruiting for the CIA, there’s no reason to ask about an applicant’s entire life story or require them to fill out more than one form. Besides, you can always wait till the interview to get information. The truth is that a majority of the top talents don’t bother to complete the application process, that’s not straightforward enough. So, you’ll likely be interviewing the most desperate applicants who haven’t had much luck landing anywhere. 

#3 Make Your Website Mobile-Friendly

A surprising number of applicants now use their phones to find and apply for jobs. This fact makes fixing your mobile responsiveness a great idea, as you don’t want to limit your pool to candidates using only desktops or laptops. This scenario plays out across all industries, but it is essential for recruiters hoping to find employees for promoting or marketing mobile apps. This is why AppInstitute recommends using only quality images that are compressed and load faster on mobile devices.

Make sure your pages are easy to navigate on mobile devices. Ensure they load quickly, compress your images and videos, make buttons large enough, etc. You don’t really need to do much to make the best website to find employees – simply creating a user-friendly website makes a lot of difference. 

#4 Show What It’s Like to Work With You

Post videos from current employees sharing what they love about the work culture in your company, or add attractive visuals that highlight the benefits and perks of working with you. Do you allow pets or offer special training to employees? Do you have a unique feature that sets you apart? For example, only 1% of US companies adopt a menopause workplace policy, which makes these places attractive for older and more experienced talents. It’s a good idea to tell about the unique policies you follow. 

Upload pictures showing employees at corporate events or other fun get-togethers and content (maybe infographics or portfolios) that highlight the value of your service and achievements over the years. Showcase how your organization supports social causes. All of these strategies add to your brand appeal.

Conclusion 

Attracting new employees from the top talents can be quite challenging, but it is possible if you take time and ensure that your website game is on point. Guess what? You are not the only brand hunting for the best candidates. So, be ready to offer them something special beyond the usual stressful website application experience.