Case study presentations include Mars, Coca Cola, Specsavers, RSPB, Affinity Water, AMEX, Tata and Molson Coors

Engage Customer, organiser of the highly respected Employee and Customer Engagement Forums for the past five years, is holding its first Employee Summit in London on April 16 2015.

The Employee Engagement Summit will mirror Engage Customer’s highly respected Customer Engagement Summit held in the autumn and now in its fourth year. The Summits will also share the same venue, the Park Plaza Victoria Hotel and the same chairman Mike Havard director at Summit partner Ember.

In addition to a mouth-watering line up of case study presentations the Employee Engagement Summit will also include keynotes from Peter Flade managing partner at Summit partner Gallup and David MacLeod and Nita Clarke co-chairs of Engage for Success. Summit partners also include the Association of Business Psychology and theHRDIRECTOR publication.

Research from the Financial Times reveals that the two most important business challenges identified by CEO’s are around their people and their customer relationships.

There is an irrefutable body of evidence which proves that organisations with engaged employees have lower attrition, have more engaged customers and as a result gain long-term competitive advantage.

Employee engagement top of the business agenda

Of course the evidence is plain for all to see. The improved business performance and market capitalisation of organisations who deliver great service through their people is now a given – and even those who improve their service from low to average see benefits go straight to their bottom line. Engaging and properly directing our people is a no-brainer in terms of the benefits it brings.

While CEOs are putting their people and their customer relationships at the top of their business agenda – still not enough of them really drawing a causal link between the two, and making it part of an overarching business strategy.

The signs are that businesses are moving in the right direction, and those who do are enjoying a clear competitive advantage. The Employee Engagement Summit will put a spotlight on those organisations who are getting their employee engagement strategies right.

Employees and customers first

Latest Customer Experience Excellence research from Nunwood identifies as a unifying factor among the Top 10 of that Top 100, the best of the best, that they put their employees first. In doing so their people work within a culture that lends itself to delivering high level and consistent customer experience.

The virtuous circle formed by highly engaged, motivated and well directed employees interacting across departments with increasingly sophisticated and demanding digital age customers is the only sustainable way forward and will remain a focal point for our activities.

The Employee Engagement Summit will highlight the cultural and commercial benefits of organisations taking an holistic and joined-up view of their employee and customer engagement strategies.

It will focus firmly on the key issues, challenges and opportunities around engaging our people and include world class case studies, expert opinion, analysis, panel debates, roundtable discussions and high level networking opportunities.

Engage Employee Summit leading field

The Customer Engagement Summit is already recognised as the leading joined-up customer experience event of the year and our aim is to quickly establish the Employee Engagement Summit as the leader in its field.

Engage Customer co-founder and editorial director Steve Hurst says: “When we launched Engage Customer six years ago our rationale was underpinned by a commitment to highlighting the importance of organisations taking a joined up approach to engaging our people and our customers.

“Our Employee Engagement Summit and engageemployee.com will continue this commitment to helping organisations reap the benefits of taking this holistic approach”

The Employee Engagement Summit comes as a growing number of organisations are realising the business benefits that accrue when they forge a link between engagement of their employees and their customers – although there is still much work to be done.

Chris Wood, Engage Customer managing director adds: “Employee Engagement has always been high on our agenda at Engage Customer and the time is now right for us to expand our portfolio of activities and drill down into the challenges and opportunities that come from effective employee engagement strategies.

“Delegates at our Employee Engagement Summit will be armed with all the tools and techniques and insight they need to implement effective and successful long tern employee engagement strategies.”