The Best Destinations for MICE Tourism
Now that travelling is in full swing, organisers of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry are busy preparing for some of the MICE events to gather professionals and some of the biggest names in the industry. However, searching for the best destination to host these events is not always easy since there are many factors to consider.

If you are tasked with organising a MICE event and are searching for the best destinations to hold it, refer below for a list of the destinations for MICE Tourism.

• Sydney, Australia

Voted one of the world’s most beautiful cities, Sydney is Australia’s top tourist destination, luring travellers from all walks of life, making it an ideal destination for MICE. Attending a MICE event in Sydney allows participants to discover Australia’s most iconic attractions, such as the Sydney Opera House, Darling Harbour, and Sydney Harbour Bridge.

Aside from the numerous opportunities for sightseeing, another reason Sydney makes for a perfect MICE destination is it offers everything you need to host an event, from first-rate infrastructure, excellent accommodation options, fantastic venues, and more. In addition, Sydney has many remarkable places that inspire visitors to connect and create meaningful outcomes. 

Australia’s rich culture and diverse landscapes give visitors plenty to keep them entertained after the event. Aside from the usual sightseeing, they can take up fun water sports like scuba diving and surfing at Sydney’s top beaches. When evening comes, they can immerse themselves in the city’s bustling nightlife scene, from splurging on fine dining meals in one of Sydney’s famous restaurants to chilling at the rooftop bars with views overlooking the Sydney harbour.

• Barcelona, Spain 

Barcelona often tops the list of the best destinations for MICE tourism for many reasons. Nestled along the Mediterranean, the vibrant city is home to fancy hotels, incredible restaurants, top-notch venues, and numerous activities to delight everyone attending MICE. In fact, you will find some great meeting industry events in Barcelona dedicated to the meetings, incentives, conferences, and exhibitions industry.

Barcelona boasts a unique combination of old-world charm and the fast-paced lifestyle of a massive and bustling city. It offers everything you expect from a great MICE destination, including some of the world’s best business hotels, perfect for those attending the event. In addition, the city boasts excellent transportation infrastructure, allowing participants to travel to and from the venue easily. The public transportation system is modern, reliable, and easy to use, with bus stops and metro stations every few blocks. 

The availability of venues is among the most significant factors to consider when searching for an ideal MICE destination. One of the reasons Barcelona makes for a perfect option is it has some of the world’s best venues with top-notch facilities. For instance, you can host the event at the Conference Centre Barcelona, a magnificent building created to impress anyone attending the event. It’s in Barcelona’s technology and business district, capable of hosting up to 15,000 attendees!

• Abu Dhabi, UAE 

Recognised as the Middle East’s leading MICE events destination, Abu Dhabi, the capital city of the United Arab Emirates is an ideal place to consider for MICE. Given the city’s diverse offerings for event venues, world-leading infrastructure, and top-notch hotels, Abu Dhabi is a dynamic hub for business and events.

There is something for everyone to experience in Abu Dhabi. Those fond of thrilling sports should take the opportunity to witness the Formula 1 race. As it’s a popular event, it may be worth booking tickets for the F1 in Abu Dhabi before planning to visit. The F1 can be a great way to spend your free time after attending MICE. And if you happen to be in Abu Dhabi outside the race date, you can instead visit Ferrari World and experience Formula Rossa, the world’s fastest roller coaster.

Abu Dhabi also offers opportunities for visitors to immerse themselves in the local culture. You can visit the Sheikh Zayed Grand Mosque, one of the world’s largest mosques, and discover fascinating exhibits and art collections at the Louvre Abu Dhabi. 

Abu Dhabi is only an hour and a half drive to Dubai, so it may be worth visiting the famous Middle Eastern city when attending MICE. You can depart for Dubai in the morning and back to Abu Dhabi in the evening.

• Emilia Romagna, Italy

Nestled along Riviera Romagnola, offering beach tourism that attracts beachgoers to its shores every summer, Emilia Romagna is one of the most visited regions in Italy. While many would come here for beach holidays and sightseeing, it also makes an ideal destination for MICE events. The region has all the right ingredients for organising conferences and events, from fascinating venues with cutting-edge facilities to excellent accommodation options. 

Rich in historical and cultural offerings, Emilia Romagna boasts a world-renowned food and wine tradition and sun-soaked Adriatic beaches. Thus, participants of MICE will have plenty to do after the event. 

One of the best things about attending MICE in Emilia Romagna is it is not very crowded, unlike famous cities like Rome, Venice, and Florence. While these places are also great for MICE, the crowds can be hard to beat, no matter the season. However, in Emilia-Romagna, most places are quieter, except during the peak of summer when beachgoers flock along the region’s spectacular coast. But outside summer, you can expect fewer crowds, allowing for an even more enjoyable experience. 

• Orlando, USA

As one of the United States’ most visited cities, Orlando offers the perfect setting for MICE events. In fact, the city has been hosting millions of attendees yearly for meetings and conventions. Aside from delivering award-winning convention centres, Orlando offers world-class dining, top-notch accommodations, and a variety of entertainment options.

Those going to Orlando for MICE will have plenty of things to entertain them after the event. You can even bring your kids, and they can spend the day at the city’s top amusement parks, like Walt Disney World and Universal Studios, while you are busy at the event. 

Since Orlando is one of the world’s most visited destinations, welcoming thousands of visitors to its theme parks and various attractions, the city boasts excellent tourism facilities, which makes it easy for anyone to attend the MICE event.