feature | DECISION SCIENCE
That data analytics is driving huge digital transformation across entire industries and completely changing the way we work and live, allows for the statement of the obvious, right at the top of this article, before we delve into the real nitty-gritty. This is no cyclical trend - it’s here to stay and it’s a startling statement indeed that today will see the least amount of change we will ever see. If you think of large organisations, customer-facing parts of the business - like sales and marketing - tend to be the first to benefit from the adoption of disruptive technologies. Too often, the employee-facing process, HR’s realm, is relegated to a footnote on the corporate agenda. But it doesn’t have to be that way. In fact, it cannot be that way. With the war for talent raging all around us, industry needs to embrace the next generation of people management technology and do it quickly.
OPPORTUNIT Y KNOCKS
Certain aspects of commerce are being turbo-
charged by data-driven solutions and technology transformation strategies. Digital stands at the
fulcrum of the relentless and continuous pursuit for competitive advantage, forward-thinking companies are also actively exploring how data-driven
technologies can enhance their people strategies. So, as we prepare for 2020, HR data must seize the moment. But before you can optimise something, you have to be able to measure it.
ARTICLE BY ROSS TRACEY, MANAGING DIRECTOR - CERIDIAN
You would have thought that, by now, the days of wading through piles of paper to find the best candidate for the job would have been consigned to the filing cabinet of history, but in many firms, this archaic procedure is still the way to go. If your competitors are ahead in the digital adoption when it comes to recruitment and your people are sifting through paper, how can you possibly crack the code to talent attraction and retention without data and analytics at your disposal? HR, as a profession, needs to make its case and be a catalyst to help organisations unlock the huge opportunity ahead. We’re at a technology tipping point and 2020 could be the year everything changes. We can’t afford to miss this shift, because HR has already missed out for too long, in investment terms. When you think of digital transformation within a business, there are tools aplenty that have long been invested in the commercial end of the business. Take for example, Salesforce - which has been around for nearly two decades - has provided a generation of sales personnel, providing critical and timely access to a mountain of data. For thousands, it has proved to be an indispensable tool, helping sales teams to identify the best opportunities to go for and the best decision support systems that have helped them win more deals in surprisingly sophisticated ways. The case is also true for the world of marketing, where there have, of course, been a myriad of stalwart tools that have supported
48 | thehrdirector | DECEMBER 2019
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