KIND OF FAB A NEW


It’s safe to say that the mad, bad, good old days of PR and marketing are resigned to history and the likes of Patsy and Edina are left to try and reminisce on those Bolly-sodden times. For now, in order to compete at any level, media companies need an unprecedented level of digital savvy, people sensitivity and diversity and an agility to react to change in an instant, in order to keep one beat ahead of the pulse of change.


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